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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Aurora New York

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, poor quality SEO might be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll obtain the SEO services you need.

      Johnston needs a three-step approach to SEO. On-page optimization is step one of your process. This process involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your web site should be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your site is a reliable way to obtain information.

      Your third step is local search engine marketing. This can be necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be able to get the support that you require. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will help you to see which search phrases are yielding the greatest results. It will likewise show you the way your search rankings are already improving from month to month.

      Google Analytics will probably be placed on your website, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to see how many of the visitors to your website are discovering your blog via search engine listings.

      If you’re interested in utilizing Tom Johnston, you can contact him for any free video analysis of your site. The analysis may also compare your blog to competing sites. Since this consultation will likely be absolutely free, there is not any reason for you do not to take full advantage of it.

      It’s vital for your organization to be optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any business. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.

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