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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Altamont New York

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, poor quality SEO may be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll get the Search engine optimization services you require.

      Johnston requires a three-step approach to SEO. On-page optimization is the first task in the process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can show search engines what your site needs to be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your internet site is a reliable method to obtain information.

      The next step is local search engine marketing. This is certainly required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll get the assistance that you require. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will help you to see which keyphrases are yielding greatest results. It will demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics will probably be set up on your blog, which implies it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the people to your blog have realized your web site via search engines.

      If you’re interested in working with Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis may also compare your site to competing sites. Simply because this consultation is going to be totally free, there is not any cause of you not to take advantage of it.

      It’s necessary for your organization to be optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you operate a sizable national company or a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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