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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New York

      Local SEO Marketing Company Serving Alfred New York

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO may benefit your company in several ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, poor quality SEO can be damaging for your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll get the Search engine optimization services you need.

      Johnston has a three-step strategy to SEO. On-page optimization is step one from the process. This process involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your blog ought to be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your website is a trustworthy source of information.

      The 3rd step is local seo. This is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the help that you require. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will help you to see which search phrases are yielding ideal results. It is going to reveal to you the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be set up on your blog, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to discover how many of the targeted traffic to your website are finding your website via search engines like yahoo.

      If you’re considering utilizing Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis may also compare your website to competing sites. Because this consultation is going to be free of charge, there is absolutely no basis for you do not to make the most of it.

      It’s important for your organization to become optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any business. Whether you have a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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