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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Mexico

      Local SEO Marketing Company Serving Gallup New Mexico

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is an experienced professional which has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to do business with Johnston, you’ll have the Search marketing services you require.

      Johnston has a three-step strategy to SEO. On-page optimization is the first step in the process. This procedure involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization can show search engines like Google what your site needs to be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary components of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your internet site is a trustworthy method to obtain information.

      The next step is local search engine optimisation. This can be required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be capable of getting the services that you need. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will help you to see which search phrases are yielding greatest results. It will explain to you how your search rankings have been improving from month to month.

      Google Analytics will probably be installed on your website, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to find out how many of the targeted traffic to your blog have found your site via search engines.

      If you’re considering working together with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will likely compare your site to competing sites. Simply because this consultation will likely be totally free, there is not any reason behind you do not to make the most of it.

      It’s essential for your business to be optimized for search engine listings. Strong SEO is important to the fitness of any organization. Whether you run a large national company or even a small, locally-based company, you can rely on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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