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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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New Mexico

Local SEO Marketing Company Serving Cuba New Mexico

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO will manage to benefit your business in several ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, low quality SEO could be damaging to the site. Tom Johnston provides the expert Search marketing services that you need. Johnston is definitely an experienced professional that has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll have the SEO services you will need.

Johnston needs a three-step approach to SEO. On-page optimization is step one from the process. This method involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization can display search engines like Google what your blog needs to be ranking for. There are lots of on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main elements of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your site is a reliable method to obtain information.

The 3rd step is local seo. This is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be capable of getting the services that you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will enable you to see which search terms are yielding the best results. It is going to reveal to you how your search rankings have been improving from month to month.

Google Analytics will likely be set up on your blog, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll also be able to discover what number of the targeted traffic to your website are finding your website via search engines.

If you’re thinking about working together with Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will likely compare your web site to competing sites. Since this consultation will be free of charge, there is not any reason for you do not to take advantage of it.

It’s essential for your company to become optimized for search engines. Strong SEO is vital to the healthiness of any business. Whether you have a big national company or even a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to find out more.

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