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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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New Mexico

Local SEO Marketing Company Serving Cerrillos New Mexico

Tom Johnston Is Your Best Choice For SEO

Professional SEO will benefit your small business in several ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is definitely an experienced professional that has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll get the SEO services you need.

Johnston requires a three-step approach to SEO. On-page optimization is the first task from the process. This procedure involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can present the major search engines what your website needs to be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your internet site is a reliable method to obtain information.

The third step is local search engine optimization. This is important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll can get the assistance that you desire. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will allow you to see which search phrases are yielding greatest results. It will reveal to you the way your search rankings are already improving from month to month.

Google Analytics will probably be attached to your web site, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the targeted traffic to your web site have realized your website via search engines like google.

If you’re considering working together with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis may also compare your website to competing sites. Simply because this consultation will be free of charge, there is absolutely no reason behind you not to make the most of it.

It’s vital for your business to be optimized for search engines like google. Strong SEO is important to the healthiness of any business. Whether you have a sizable national company or possibly a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.

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