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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Verona New Jersey
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO may benefit your business in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, poor quality SEO may be damaging in your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional which has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll obtain the Search engine optimization services you will need.
Johnston needs a three-step method of SEO. On-page optimization is the first step in the process. This procedure involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your web site should be ranking for. There are many on-page optimization techniques that can improve your site’s rankings, such as creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a way to show search engines that your internet site is a trustworthy method to obtain information.
The third step is local search engine optimization. This can be important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll be able to get the assistance that you desire. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will enable you to see which keyphrases are yielding greatest results. It will explain to you the way your search rankings have been improving from month to month.
Google Analytics will be set up on your web site, which implies it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to see what number of the people to your site are discovering your blog via search engines like yahoo.
If you’re interested in working with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will likely compare your web site to competing sites. Simply because this consultation is going to be totally free, there is no reason for you do not to take advantage of it.
It’s necessary for your business to be optimized for search engine listings. Strong SEO is crucial to the fitness of any organization. Whether you operate a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to find out more.
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