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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Local SEO Marketing Company Serving Stockholm New Jersey

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO may benefit your business in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll receive the Search engine optimization services you will need.

      Johnston needs a three-step strategy to SEO. On-page optimization is the initial step of your process. This technique involves making changes to some site to be able to improve its search engine rankings. On-page optimization can show the major search engines what your site must be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the main aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your website is a reliable source of information.

      The next step is local search engine marketing. This is certainly essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is crucial too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll get the services that you desire. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will enable you to see which search terms are yielding ideal results. It will likewise explain to you the way your search rankings have been improving from month to month.

      Google Analytics will probably be attached to your website, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the visitors to your website have realized your blog via search engines like google.

      If you’re enthusiastic about dealing with Tom Johnston, you are able to contact him for a free video analysis of your respective site. The analysis will even compare your website to competing sites. Because this consultation is going to be free of charge, there is not any reason for you do not to benefit from it.

      It’s necessary for your small business to be optimized for search engine listings. Strong SEO is essential to the healthiness of any company. Whether you manage a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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