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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Springfield New Jersey

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your business in a number of ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston can provide the expert SEO services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll get the Search engine optimization services you will need.

      Johnston needs a three-step procedure for SEO. On-page optimization is the first step from the process. This procedure involves making changes to some site so that you can improve its search engine results. On-page optimization is capable of showing search engines what your blog needs to be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your site is a trustworthy method to obtain information.

      The third step is local search engine optimization. This is required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll be able to get the assistance that you need. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will help you to see which search phrases are yielding the best results. It will reveal to you how your search rankings are already improving from month to month.

      Google Analytics will be set up on your website, which suggests it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to find out how many of the targeted traffic to your site are discovering your website via search engines like yahoo.

      If you’re thinking about dealing with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will likely compare your blog to competing sites. Since this consultation will probably be free of charge, there is not any basis for you not to benefit from it.

      It’s essential for your small business being optimized for search engine listings. Strong SEO is vital to the fitness of any business. Whether you manage a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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