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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Spring Lake New Jersey

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, increase traffic to the site, and deliver a much better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston can offer the expert SEO services that you need. Johnston is surely an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll get the Search marketing services you need.

      Johnston takes a three-step approach to SEO. On-page optimization is the initial step in the process. This procedure involves making changes into a site to be able to improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your web site needs to be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your website is a trustworthy way to obtain information.

      Your third step is local search engine optimisation. This is necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll get the services that you need. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will help you to see which search phrases are yielding ideal results. It is going to reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics will probably be set up on your website, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the website visitors to your blog have realized your web site via search engines like yahoo.

      If you’re thinking about utilizing Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will also compare your web site to competing sites. Simply because this consultation will be totally free, there is absolutely no basis for you do not to take advantage of it.

      It’s vital for your organization being optimized for search engine listings. Strong SEO is vital to the healthiness of any business. Whether you run a large national company or a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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