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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving South Orange New Jersey

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, poor quality SEO could be damaging in your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll obtain the Search marketing services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is the first task in the process. This process involves making changes to some site in order to improve its search engine rankings. On-page optimization can present the major search engines what your web site must be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary components of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your site is a trustworthy source of information.

      Your third step is local search engine optimisation. This can be required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll get the assistance you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will assist you to see which search phrases are yielding greatest results. It is going to reveal to you how your search rankings have been improving from month to month.

      Google Analytics will likely be installed on your blog, which means it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to see how many of the visitors to your website are finding your blog via search engine listings.

      If you’re considering working with Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis will also compare your website to competing sites. Since this consultation will be absolutely free, there is absolutely no reason for you not to make the most of it.

      It’s necessary for your business to be optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any company. Whether you have a large national company or a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.

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