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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Shrewsbury New Jersey

      Tom Johnston Is The Best Choice For SEO

      Professional SEO will manage to benefit your organization in a number of ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, poor quality SEO can be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to work with Johnston, you’ll receive the Search engine optimization services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is step one of the process. This technique involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your website must be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is ways to show search engines that your website is a trustworthy way to obtain information.

      The third step is local seo. This really is necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll get the help you need. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to explain to you how your search rankings are already improving from month to month.

      Google Analytics will likely be placed on your website, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to see what number of the visitors to your web site are discovering your blog via search engines like google.

      If you’re considering utilizing Tom Johnston, you may contact him for the free video analysis of the site. The analysis will even compare your blog to competing sites. Because this consultation will likely be totally free, there is not any cause of you do not to take advantage of it.

      It’s necessary for your organization to be optimized for search engines like yahoo. Strong SEO is important to the healthiness of any business. Whether you operate a huge national company or a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.

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