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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Riverton New Jersey

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your organization in many ways. SEO can generate leads, increase traffic for your site, and deliver a better user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston provides the expert Search marketing services you need. Johnston is definitely an experienced professional which has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll get the SEO services you will need.

      Johnston takes a three-step method of SEO. On-page optimization is the first step of the process. This procedure involves making changes to your site to be able to improve its search engine results. On-page optimization can show search engines like yahoo what your web site must be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary components of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy source of information.

      The 3rd step is local search engine marketing. This really is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll get the assistance that you require. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will allow you to see which search phrases are yielding ideal results. It is going to demonstrate the way your search rankings are already improving from month to month.

      Google Analytics will likely be installed on your website, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to find out how many of the targeted traffic to your site have realized your blog via search engines.

      If you’re interested in utilizing Tom Johnston, it is possible to contact him for a free video analysis of your own site. The analysis will also compare your site to competing sites. As this consultation will probably be free of charge, there is absolutely no cause of you not to make the most of it.

      It’s necessary for your company to become optimized for search engines. Strong SEO is essential to the healthiness of any business. Whether you have a sizable national company or even a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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