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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving New Providence New Jersey
Tom Johnston Is Your Best Option For SEO
Professional SEO will benefit your organization in several ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, bad quality SEO might be damaging to the site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is undoubtedly an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll obtain the Search engine optimization services you need.
Johnston needs a three-step approach to SEO. On-page optimization is the first task of the process. This process involves making changes to your site in order to improve its search engine results. On-page optimization can present search engines like yahoo what your web site must be ranking for. There are numerous on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your website is a trustworthy supply of information.
The 3rd step is local search engine optimisation. This really is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the help that you need. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It will also show you the way your search rankings have been improving from month to month.
Google Analytics will be set up on your website, which implies it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the targeted traffic to your site are finding your web site via search engines like yahoo.
If you’re considering dealing with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will likely compare your site to competing sites. As this consultation will likely be absolutely free, there is no cause of you not to take full advantage of it.
It’s essential for your organization to become optimized for search engines like google. Strong SEO is crucial to the health of any organization. Whether you operate a sizable national company or a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.
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