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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Maywood New Jersey

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will benefit your company in a number of ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll get the SEO services you want.

      Johnston has a three-step method of SEO. On-page optimization is the first step in the process. This method involves making changes to a site as a way to improve its search engine results. On-page optimization can display search engines like yahoo what your site ought to be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main elements of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your website is a reliable supply of information.

      Your third step is local search engine marketing. This is required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be capable of getting the support you need. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will enable you to see which search phrases are yielding greatest results. It will explain to you how your search rankings have been improving from month to month.

      Google Analytics will likely be installed on your website, which suggests it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the people to your website are discovering your website via search engines like google.

      If you’re interested in working with Tom Johnston, you are able to contact him for a free video analysis of your respective site. The analysis will likely compare your site to competing sites. Simply because this consultation is going to be free of charge, there is not any basis for you not to make the most of it.

      It’s essential for your company to become optimized for search engines. Strong SEO is essential to the health of any business. Whether you manage a sizable national company or even a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com for more information.

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