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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Landisville New Jersey

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will manage to benefit your company in several ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional that has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll receive the SEO services you need.

      Johnston needs a three-step approach to SEO. On-page optimization is the first step in the process. This method involves making changes to a site to be able to improve its search engine results. On-page optimization can display the major search engines what your web site needs to be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a reliable method to obtain information.

      Your third step is local search engine optimisation. This really is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll can get the support that you require. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will enable you to see which keyphrases are yielding ideal results. It will reveal to you how your search rankings are already improving from month to month.

      Google Analytics will likely be attached to your site, which implies it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the targeted traffic to your website have found your web site via search engines like yahoo.

      If you’re interested in utilizing Tom Johnston, you may contact him for the free video analysis of the site. The analysis will also compare your website to competing sites. Because this consultation will likely be absolutely free, there is no reason for you do not to benefit from it.

      It’s necessary for your business to get optimized for search engine listings. Strong SEO is essential to the health of any business. Whether you operate a big national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to acquire more information.

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