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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Hillsborough New Jersey

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO may benefit your organization in several ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston can offer the expert SEO services you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll receive the Search marketing services you need.

      Johnston has a three-step procedure for SEO. On-page optimization is the initial step of the process. This method involves making changes to your site so that you can improve its search engine rankings. On-page optimization can display search engines what your site should be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, such as creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your site is a reliable method to obtain information.

      The third step is local seo. This is necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be capable of getting the services you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will help you to see which keyphrases are yielding the greatest results. It will likewise show you how your search rankings have been improving from month to month.

      Google Analytics is going to be attached to your website, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what number of the targeted traffic to your site are discovering your website via search engine listings.

      If you’re enthusiastic about working together with Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis may also compare your site to competing sites. Simply because this consultation will be totally free, there is not any reason behind you not to benefit from it.

      It’s essential for your small business to be optimized for search engines like yahoo. Strong SEO is crucial to the health of any company. Whether you have a big national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.

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