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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Harrington Park New Jersey

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase traffic for your site, and deliver an improved user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston can offer the expert Search marketing services you need. Johnston is an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll receive the Search engine optimization services you want.

      Johnston requires a three-step approach to SEO. On-page optimization is step one of your process. This method involves making changes to your site to be able to improve its search engine results. On-page optimization can show search engines like Google what your blog must be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your site is a trustworthy method to obtain information.

      The third step is local search engine optimisation. This can be required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be able to get the assistance that you require. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will assist you to see which search phrases are yielding the greatest results. It is going to explain to you the way your search rankings are already improving from month to month.

      Google Analytics will likely be set up on your website, which suggests it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to see what percentage of the visitors to your website are discovering your blog via search engine listings.

      If you’re interested in utilizing Tom Johnston, you may contact him for a free video analysis of your own site. The analysis may also compare your web site to competing sites. Simply because this consultation is going to be absolutely free, there is absolutely no basis for you do not to take advantage of it.

      It’s essential for your organization to get optimized for search engines like yahoo. Strong SEO is important to the healthiness of any business. Whether you have a large national company or a small, locally-based company, you can rely on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com for more information.

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