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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Florham Park New Jersey

      Tom Johnston Is Your Best Option For SEO

      Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, poor quality SEO may be damaging in your site. Tom Johnston can offer the expert SEO services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll have the Search marketing services you need.

      Johnston requires a three-step strategy to SEO. On-page optimization is the initial step in the process. This method involves making changes to some site so that you can improve its search engine rankings. On-page optimization can present search engines what your web site must be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your internet site is a reliable source of information.

      The 3rd step is local search engine marketing. This really is required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll get the support that you need. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to reveal to you the way your search rankings have been improving from month to month.

      Google Analytics will likely be placed on your blog, which means it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to discover what number of the targeted traffic to your site are discovering your web site via search engines like google.

      If you’re interested in working together with Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis will likely compare your blog to competing sites. As this consultation will likely be free of charge, there is no basis for you do not to make the most of it.

      It’s essential for your business to become optimized for search engines like yahoo. Strong SEO is crucial to the health of any company. Whether you have a sizable national company or a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.

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