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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Fanwood New Jersey

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, bad quality SEO can be damaging in your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is definitely an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to do business with Johnston, you’ll obtain the SEO services you require.

      Johnston needs a three-step method of SEO. On-page optimization is the first task from the process. This method involves making changes to your site as a way to improve its search engine results. On-page optimization can present the major search engines what your blog must be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your site is a trustworthy supply of information.

      The next step is local search engine marketing. This is certainly required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be capable of getting the support you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will enable you to see which keyphrases are yielding ideal results. It will likewise reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics is going to be installed on your website, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the targeted traffic to your site are finding your website via search engines.

      If you’re thinking about working with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis may also compare your web site to competing sites. Since this consultation will likely be totally free, there is not any reason behind you do not to take full advantage of it.

      It’s important for your company to get optimized for search engines. Strong SEO is essential to the health of any business. Whether you have a big national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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