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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Englewood Cliffs New Jersey

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO will benefit your business in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is definitely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to do business with Johnston, you’ll receive the Search marketing services you need.

      Johnston needs a three-step method of SEO. On-page optimization is the initial step of your process. This procedure involves making changes to some site so that you can improve its search engine rankings. On-page optimization can show search engines what your site should be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your internet site is a trustworthy method to obtain information.

      The next step is local search engine optimization. This is certainly important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be capable of getting the services you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will enable you to see which search phrases are yielding the best results. It is going to demonstrate the way your search rankings have already been improving from month to month.

      Google Analytics will be attached to your site, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to see what number of the targeted traffic to your web site have found your blog via search engines like google.

      If you’re thinking about dealing with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Because this consultation will be totally free, there is no reason behind you do not to make the most of it.

      It’s important for your company being optimized for search engines like google. Strong SEO is crucial to the health of any company. Whether you run a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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