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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Jersey

      Local SEO Marketing Company Serving Demarest New Jersey

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, bad quality SEO can be damaging to the site. Tom Johnston provides the expert SEO services that you require. Johnston is surely an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll have the Search engine optimization services you require.

      Johnston requires a three-step method of SEO. On-page optimization is the first task in the process. This technique involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization can show search engines what your blog needs to be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many components of off-page optimization is building links. Off-page optimization is ways to show search engines that your site is a trustworthy source of information.

      The third step is local search engine marketing. This is certainly important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll can get the assistance that you require. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will help you to see which search phrases are yielding greatest results. It will demonstrate how your search rankings are already improving from month to month.

      Google Analytics is going to be installed on your blog, which implies it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the people to your website are discovering your website via search engines.

      If you’re considering working with Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. Simply because this consultation will be free of charge, there is no reason for you do not to make the most of it.

      It’s essential for your business to become optimized for search engine listings. Strong SEO is important to the fitness of any company. Whether you manage a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to learn more.

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