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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Hampshire

      Local SEO Marketing Company Serving Sunapee New Hampshire

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will manage to benefit your business in several ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, bad quality SEO might be damaging in your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is definitely an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search engine optimization services you require.

      Johnston takes a three-step approach to SEO. On-page optimization is the initial step of the process. This method involves making changes to your site to be able to improve its search engine rankings. On-page optimization can display the major search engines what your site should be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your website is a trustworthy supply of information.

      The next step is local seo. This is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be able to get the assistance that you need. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will enable you to see which search phrases are yielding ideal results. It will demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be placed on your site, which implies it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to discover what number of the people to your website are finding your web site via search engines.

      If you’re interested in working together with Tom Johnston, you are able to contact him for a free video analysis of your site. The analysis will likely compare your blog to competing sites. Since this consultation is going to be absolutely free, there is not any basis for you do not to make the most of it.

      It’s essential for your business to get optimized for search engines like yahoo. Strong SEO is important to the healthiness of any organization. Whether you manage a big national company or a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.

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