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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

New Hampshire

Local SEO Marketing Company Serving Lincoln New Hampshire

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will benefit your company in several ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston provides the expert Search marketing services you need. Johnston is an experienced professional which has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll receive the SEO services you want.

Johnston requires a three-step procedure for SEO. On-page optimization is the initial step from the process. This procedure involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can display search engines what your site should be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a trustworthy way to obtain information.

The third step is local search engine optimization. This is certainly important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll can get the assistance that you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will enable you to see which search terms are yielding ideal results. It is going to demonstrate the way your search rankings happen to be improving from month to month.

Google Analytics is going to be installed on your website, which suggests it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to find out what percentage of the website visitors to your site have found your website via search engines.

If you’re enthusiastic about working together with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will likely compare your blog to competing sites. Simply because this consultation will probably be free of charge, there is not any basis for you not to take advantage of it.

It’s necessary for your business to become optimized for search engines. Strong SEO is crucial to the healthiness of any company. Whether you have a large national company or even a small, locally-based company, you can trust Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.

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