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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Hampshire

      Local SEO Marketing Company Serving Henniker New Hampshire

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO will benefit your business in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver a much better user experience. However, bad quality SEO could be damaging to your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is definitely an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll have the SEO services you require.

      Johnston has a three-step strategy to SEO. On-page optimization is the first step of the process. This technique involves making changes into a site as a way to improve its search engine rankings. On-page optimization can present search engines like yahoo what your site ought to be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy source of information.

      The next step is local search engine optimisation. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll get the assistance you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to see how your website is performing. This will enable you to see which search terms are yielding the greatest results. It will also explain to you the way your search rankings have been improving from month to month.

      Google Analytics will likely be set up on your website, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the visitors to your blog are finding your site via search engines like google.

      If you’re considering utilizing Tom Johnston, you can contact him to get a free video analysis of your site. The analysis will also compare your web site to competing sites. As this consultation will be absolutely free, there is absolutely no cause of you do not to take advantage of it.

      It’s vital for your company to become optimized for search engines like google. Strong SEO is essential to the health of any business. Whether you have a sizable national company or possibly a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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