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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Franklin New Hampshire
Tom Johnston Is Your Best Option For SEO
Professional SEO may benefit your business in several ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, low quality SEO could be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll get the Search marketing services you need.
Johnston has a three-step method of SEO. On-page optimization is step one of the process. This method involves making changes into a site as a way to improve its search engine rankings. On-page optimization can present search engines like Google what your blog should be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your internet site is a trustworthy source of information.
The third step is local seo. This can be required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll get the support you need. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will enable you to see which search terms are yielding the greatest results. It will reveal to you how your search rankings happen to be improving from month to month.
Google Analytics will likely be set up on your site, which implies it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to view how many of the people to your blog are discovering your web site via search engines.
If you’re enthusiastic about working with Tom Johnston, you can contact him for any free video analysis of the site. The analysis will likely compare your web site to competing sites. Because this consultation is going to be totally free, there is not any reason for you do not to make the most of it.
It’s important for your small business to become optimized for search engine listings. Strong SEO is essential to the healthiness of any company. Whether you manage a large national company or a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.
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