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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Canaan New Hampshire
Tom Johnston Is Your Best Option For SEO
Professional SEO can benefit your organization in several ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll get the SEO services you require.
Johnston requires a three-step strategy to SEO. On-page optimization is step one of the process. This process involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site should be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your site is a reliable way to obtain information.
Your third step is local seo. This is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the support that you desire. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will allow you to see which keyphrases are yielding the best results. It is going to show you how your search rankings have already been improving from month to month.
Google Analytics will likely be installed on your website, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to see what number of the targeted traffic to your blog are discovering your blog via search engines like yahoo.
If you’re interested in working with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis will even compare your website to competing sites. Simply because this consultation will likely be free of charge, there is not any basis for you do not to take full advantage of it.
It’s important for your business to become optimized for search engines like yahoo. Strong SEO is crucial to the health of any company. Whether you run a large national company or possibly a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.
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