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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Bow New Hampshire
Tom Johnston Is Your Best Option For SEO
Professional SEO can benefit your company in many ways. SEO can generate leads, increase traffic to your site, and deliver a much better user experience. However, poor quality SEO may be damaging to the site. Tom Johnston provides the expert SEO services you need. Johnston is surely an experienced professional which has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search engine optimization services you will need.
Johnston needs a three-step procedure for SEO. On-page optimization is the first task of your process. This process involves making changes to a site so that you can improve its search engine results. On-page optimization can display search engines what your website ought to be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is a method to show search engines like google that your site is a reliable supply of information.
The next step is local search engine optimization. This really is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll get the assistance that you require. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will help you to see which keyphrases are yielding ideal results. It will likewise demonstrate how your search rankings have already been improving from month to month.
Google Analytics will be attached to your site, meaning it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to see what percentage of the visitors to your website are discovering your web site via search engines like google.
If you’re enthusiastic about working with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will also compare your site to competing sites. Simply because this consultation is going to be free of charge, there is not any basis for you not to make the most of it.
It’s necessary for your organization to be optimized for search engine listings. Strong SEO is essential to the health of any company. Whether you manage a huge national company or even a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.
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