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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      New Hampshire

      Local SEO Marketing Company Serving Bethlehem New Hampshire

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will benefit your business in numerous ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, poor quality SEO might be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you want.

      Johnston has a three-step method of SEO. On-page optimization is the first task in the process. This technique involves making changes to some site as a way to improve its search engine rankings. On-page optimization can display the major search engines what your website should be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, like creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of many components of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your site is a reliable method to obtain information.

      The third step is local search engine optimisation. This can be required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll can get the support that you need. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It is going to demonstrate the way your search rankings have already been improving from month to month.

      Google Analytics will be set up on your web site, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the website visitors to your site are discovering your web site via search engine listings.

      If you’re considering working with Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis will even compare your blog to competing sites. Simply because this consultation is going to be totally free, there is no reason for you do not to make the most of it.

      It’s important for your company to get optimized for search engines like yahoo. Strong SEO is important to the healthiness of any organization. Whether you manage a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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