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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Bethlehem New Hampshire
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO will benefit your small business in many ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, sub-standard SEO can be damaging to your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is an experienced professional which has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll obtain the SEO services you want.
Johnston needs a three-step procedure for SEO. On-page optimization is the initial step from the process. This method involves making changes to a site in order to improve its search engine results. On-page optimization can display search engines like yahoo what your site ought to be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, for example creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your internet site is a trustworthy method to obtain information.
The third step is local search engine marketing. This really is essential for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the support that you desire. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will help you to see which keyphrases are yielding the best results. It will likewise reveal to you the way your search rankings have already been improving from month to month.
Google Analytics will be attached to your site, which implies it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to view how many of the people to your web site are discovering your site via search engines.
If you’re interested in dealing with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will likely compare your blog to competing sites. Since this consultation is going to be absolutely free, there is not any cause of you do not to take advantage of it.
It’s vital for your business being optimized for search engines. Strong SEO is vital to the fitness of any business. Whether you run a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.
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