SEO For Mortgage Loans
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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
The Importance Of SEO For Mortgage Loan Providers
The question is, where are home buyers going to find mortgage loans when they need finance to purchase a property?
The answer is, online. It is much simpler and far more convenient to search for the most suitable mortgage loan online than it is to use a broker, call a mortgage provider or compare different mortgage products.
The question then is, how do home buyers select a mortgage loan from the myriad of products available on the internet. The answer is simply by starting from the top of a search engine results page and working their way down. The higher on the list a website appears, the more likely it is that a user will visit their site.
It all comes down to online visibility and presence. The more visible a website, the higher they will be ranked by a search engine and the higher they will appear on a search engine results page. The higher the ranking, the more visible the website will be – resulting in a cyclical effect.
The best way to increase online visibility and build a strong online presence is through Search Engine Optimization or SEO. SEO is a digital marketing strategy that incorporates a variety of different techniques that are targeted at increasing a search engine ranking and therefore online visibility.
The techniques that are used should be selected and tailored according to the unique needs of a mortgage loan provider. Some techniques are beneficial to all industries while other techniques are may be more beneficial to a specific type of business or company.
Techniques that are ideal for mortgage loan providers to promote their online presence include:
– Content marketing which is the regular addition of new content that is unique, of a high quality, relevant and provides value to potential clients.
– Link building to increase search engine ranking capabilities as well as to build a strong online reputation.
– Creating and maintaining profiles on online search directories and comparison platforms specifically aimed at finance and the mortgage sector.
– Website optimization for mobile devices.
– Creating business profiles on appropriate and selective social media platforms and managing these profiles.
Internet users trust their search engine to deliver correct and trustworthy results. Search engine optimization is therefore most effective when it is performed in a manner that allows for the organic evolution of a ranking. Mortgage loan providers can benefit in the long run from a strong SEO foundation that is integral to maintaining a search engine ranking and building a strong online presence and reputation.