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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Missouri

      Local SEO Marketing Company Serving Union Missouri

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO can benefit your business in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, bad quality SEO could be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is surely an experienced professional which has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll have the SEO services you will need.

      Johnston needs a three-step method of SEO. On-page optimization is the first step of the process. This method involves making changes to a site as a way to improve its search engine results. On-page optimization can show search engines like yahoo what your website should be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the primary aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your internet site is a reliable source of information.

      The third step is local search engine marketing. This is required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be able to get the help that you desire. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will help you to see which search terms are yielding the greatest results. It will likewise reveal to you the way your search rankings have been improving from month to month.

      Google Analytics is going to be placed on your web site, which suggests it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover how many of the targeted traffic to your blog have found your website via search engines like yahoo.

      If you’re considering working together with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will likely compare your site to competing sites. Because this consultation will probably be totally free, there is not any basis for you not to take full advantage of it.

      It’s necessary for your organization to be optimized for search engines like yahoo. Strong SEO is essential to the health of any organization. Whether you operate a large national company or even a small, locally-based company, you can rely on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.

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