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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Missouri

      Local SEO Marketing Company Serving Troy Missouri

      Tom Johnston Is Your Best Option For SEO

      Professional SEO will manage to benefit your organization in many ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, bad quality SEO can be damaging to the site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll have the Search engine optimization services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is the initial step in the process. This technique involves making changes into a site in order to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your site needs to be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary components of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your site is a trustworthy supply of information.

      The 3rd step is local search engine marketing. This can be important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be capable of getting the services that you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will assist you to see which search phrases are yielding the best results. It will explain to you the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be installed on your web site, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to see what number of the website visitors to your web site are discovering your website via search engines.

      If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for the free video analysis of your own site. The analysis may also compare your blog to competing sites. As this consultation will likely be absolutely free, there is absolutely no basis for you not to take full advantage of it.

      It’s essential for your organization to get optimized for search engines. Strong SEO is crucial to the health of any company. Whether you manage a large national company or a small, locally-based company, you can rely on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to acquire more information.

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