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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving New Franklin Missouri
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, low quality SEO may be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is definitely an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll receive the SEO services you will need.
Johnston takes a three-step method of SEO. On-page optimization is the initial step of the process. This process involves making changes to some site to be able to improve its search engine rankings. On-page optimization can display the major search engines what your web site should be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy source of information.
Your third step is local search engine marketing. This can be essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the support that you need. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will help you to see which search terms are yielding the best results. It will likewise explain to you the way your search rankings have been improving from month to month.
Google Analytics will probably be placed on your website, which means it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to view what percentage of the people to your blog are finding your blog via search engines like yahoo.
If you’re thinking about dealing with Tom Johnston, you may contact him for the free video analysis of your own site. The analysis may also compare your website to competing sites. Simply because this consultation is going to be free of charge, there is not any basis for you not to make the most of it.
It’s essential for your organization to get optimized for search engines like google. Strong SEO is crucial to the health of any company. Whether you have a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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