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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Missouri

      Local SEO Marketing Company Serving Defiance Missouri

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO can benefit your company in a number of ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, poor quality SEO might be damaging in your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is an experienced professional that has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll have the Search marketing services you want.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first task from the process. This process involves making changes to a site to be able to improve its search engine results. On-page optimization can present search engines like Google what your blog must be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many components of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your website is a reliable way to obtain information.

      The next step is local search engine optimization. This can be necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll be able to get the services that you need. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will help you to see which search terms are yielding the best results. It will demonstrate how your search rankings have been improving from month to month.

      Google Analytics is going to be installed on your blog, which means it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to see how many of the visitors to your website are discovering your website via search engine listings.

      If you’re thinking about working with Tom Johnston, you may contact him for the free video analysis of the site. The analysis will likely compare your site to competing sites. Since this consultation will likely be absolutely free, there is no cause of you not to take full advantage of it.

      It’s important for your organization to become optimized for search engines like google. Strong SEO is essential to the health of any organization. Whether you have a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to learn more.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • 3 Map Pack
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      • 38.663411
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      • Saint Charles
      • Defiance
      • Missouri
      • MO