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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Brunswick Missouri
Tom Johnston Is Your Best Option For SEO
Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, low quality SEO may be damaging for your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is surely an experienced professional which has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search marketing services you will need.
Johnston needs a three-step procedure for SEO. On-page optimization is the initial step from the process. This procedure involves making changes to some site to be able to improve its search engine rankings. On-page optimization can display the major search engines what your website must be ranking for. There are lots of on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines like google that your site is a trustworthy source of information.
The 3rd step is local seo. This can be required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be able to get the services that you desire. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will help you to see which keyphrases are yielding greatest results. It will also reveal to you how your search rankings have been improving from month to month.
Google Analytics will be attached to your blog, which suggests it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the visitors to your site are discovering your site via search engines.
If you’re considering utilizing Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis may also compare your site to competing sites. Simply because this consultation is going to be absolutely free, there is no reason behind you do not to take full advantage of it.
It’s essential for your small business to get optimized for search engine listings. Strong SEO is essential to the fitness of any organization. Whether you operate a big national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.
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