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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Atlanta Missouri
Tom Johnston Is The Best Option For SEO
Professional SEO will benefit your company in many ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston provides the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll receive the Search marketing services you will need.
Johnston requires a three-step approach to SEO. On-page optimization is step one in the process. This method involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can display search engines like Google what your website ought to be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a means to show search engines that your site is a reliable supply of information.
The 3rd step is local search engine optimisation. This is certainly necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll can get the assistance that you require. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It will also demonstrate how your search rankings are already improving from month to month.
Google Analytics will likely be placed on your website, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the visitors to your site have found your web site via search engines.
If you’re considering utilizing Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Because this consultation will likely be totally free, there is absolutely no reason behind you do not to make the most of it.
It’s essential for your small business to be optimized for search engines like google. Strong SEO is essential to the healthiness of any company. Whether you operate a big national company or even a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to learn more.
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