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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Wolverine Michigan

      Tom Johnston Is The Best Choice For SEO

      Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, sub-standard SEO might be damaging for your site. Tom Johnston offers the expert SEO services that you require. Johnston is definitely an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll have the Search marketing services you want.

      Johnston has a three-step strategy to SEO. On-page optimization is the first step of the process. This method involves making changes to your site so that you can improve its search engine results. On-page optimization can present search engines like yahoo what your web site should be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your website is a reliable source of information.

      Your third step is local search engine marketing. This is certainly necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be capable of getting the help you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will allow you to see which search phrases are yielding greatest results. It will also reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics will be placed on your web site, which implies it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the visitors to your website have realized your web site via search engines.

      If you’re considering working with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will also compare your web site to competing sites. As this consultation will likely be totally free, there is not any cause of you do not to take advantage of it.

      It’s essential for your organization to get optimized for search engines like google. Strong SEO is important to the health of any business. Whether you operate a big national company or a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.

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