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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Troy Michigan

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase traffic to the site, and deliver a much better user experience. However, bad quality SEO might be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is surely an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search engine optimization services you need.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first step of your process. This method involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your site needs to be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is a method to show search engine listings that your internet site is a trustworthy supply of information.

      The 3rd step is local search engine marketing. This really is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll can get the assistance you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will help you to see which search terms are yielding greatest results. It is going to demonstrate the way your search rankings have been improving from month to month.

      Google Analytics will be placed on your website, which implies it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to view what number of the visitors to your site are finding your blog via search engines like yahoo.

      If you’re considering working with Tom Johnston, you can contact him for a free video analysis of your site. The analysis will also compare your website to competing sites. Because this consultation is going to be totally free, there is no basis for you not to take full advantage of it.

      It’s vital for your business to be optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any organization. Whether you run a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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