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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Troy Michigan

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO can benefit your company in several ways. SEO can generate leads, increase traffic for your site, and deliver an improved user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston provides the expert SEO services that you require. Johnston is undoubtedly an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll receive the Search engine optimization services you want.

      Johnston needs a three-step method of SEO. On-page optimization is the initial step of your process. This method involves making changes to your site as a way to improve its search engine results. On-page optimization can present search engines like yahoo what your blog should be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your internet site is a reliable way to obtain information.

      Your third step is local seo. This really is important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll be able to get the support that you need. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will allow you to see which search terms are yielding the best results. It is going to reveal to you the way your search rankings are already improving from month to month.

      Google Analytics is going to be installed on your website, which means it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to see what number of the website visitors to your blog have realized your web site via search engines like google.

      If you’re enthusiastic about utilizing Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will also compare your website to competing sites. Because this consultation is going to be totally free, there is no basis for you do not to take advantage of it.

      It’s vital for your business being optimized for search engines. Strong SEO is vital to the health of any organization. Whether you manage a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.

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