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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Swartz Creek Michigan

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will benefit your business in a number of ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll have the Search marketing services you need.

      Johnston takes a three-step procedure for SEO. On-page optimization is the initial step from the process. This method involves making changes to your site to be able to improve its search engine results. On-page optimization can present search engines like yahoo what your site ought to be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your internet site is a trustworthy source of information.

      The 3rd step is local search engine marketing. This can be important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be able to get the help that you require. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will allow you to see which keyphrases are yielding ideal results. It is going to explain to you the way your search rankings have already been improving from month to month.

      Google Analytics will likely be placed on your web site, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to view how many of the visitors to your web site have found your web site via search engine listings.

      If you’re thinking about working with Tom Johnston, it is possible to contact him for the free video analysis of your own site. The analysis may also compare your blog to competing sites. Since this consultation will probably be totally free, there is absolutely no reason for you not to take full advantage of it.

      It’s necessary for your company to become optimized for search engines. Strong SEO is vital to the healthiness of any organization. Whether you operate a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • 3 Map Pack
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      • 42.950323
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      • Genesee
      • Swartz Creek
      • Michigan
      • MI