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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Spring Arbor Michigan

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO can benefit your small business in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, bad quality SEO may be damaging in your site. Tom Johnston provides the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you choose to work with Johnston, you’ll get the Search marketing services you want.

      Johnston has a three-step procedure for SEO. On-page optimization is the initial step of the process. This process involves making changes to some site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your blog should be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your site is a trustworthy way to obtain information.

      The next step is local search engine optimisation. This can be necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll get the help that you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will help you to see which search phrases are yielding greatest results. It will also demonstrate how your search rankings have been improving from month to month.

      Google Analytics will probably be attached to your site, which means it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to see what percentage of the people to your site have found your web site via search engine listings.

      If you’re interested in utilizing Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis will even compare your site to competing sites. Because this consultation will be free of charge, there is no basis for you do not to make the most of it.

      It’s necessary for your organization being optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you run a sizable national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.

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      • 3 Map Pack
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      • Bing
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      • Cost
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      • Local
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      • Jackson
      • Spring Arbor
      • Michigan
      • MI