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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Spring Arbor Michigan
Tom Johnston Is The Best Choice For SEO
Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston offers the expert SEO services you need. Johnston is definitely an experienced professional which has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll get the Search marketing services you will need.
Johnston needs a three-step procedure for SEO. On-page optimization is the initial step of your process. This method involves making changes to your site as a way to improve its search engine results. On-page optimization can display search engines what your blog ought to be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your website is a trustworthy source of information.
The third step is local search engine optimization. This is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll can get the assistance that you desire. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will enable you to see which search phrases are yielding the best results. It is going to show you the way your search rankings are already improving from month to month.
Google Analytics will probably be attached to your website, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the people to your blog are finding your blog via search engines like yahoo.
If you’re considering working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will likely compare your site to competing sites. As this consultation will probably be totally free, there is no reason for you not to take advantage of it.
It’s important for your company to become optimized for search engines like google. Strong SEO is important to the healthiness of any business. Whether you operate a huge national company or a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to find out more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
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- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building
- Spring Arbor