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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Shepherd Michigan

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO can benefit your organization in several ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, poor quality SEO may be damaging to your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is definitely an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll get the SEO services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is the first step of the process. This procedure involves making changes to some site so that you can improve its search engine rankings. On-page optimization can present search engines like yahoo what your website ought to be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, for example creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your site is a trustworthy way to obtain information.

      Your third step is local search engine optimisation. This is certainly important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the assistance that you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will enable you to see which keyphrases are yielding ideal results. It is going to demonstrate how your search rankings are already improving from month to month.

      Google Analytics will probably be set up on your site, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the people to your web site have realized your site via search engines.

      If you’re interested in utilizing Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will also compare your website to competing sites. Since this consultation is going to be absolutely free, there is absolutely no basis for you do not to make the most of it.

      It’s essential for your organization being optimized for search engines like google. Strong SEO is essential to the health of any business. Whether you run a huge national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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