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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Rockwood Michigan

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, bad quality SEO could be damaging to your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll have the Search marketing services you need.

      Johnston takes a three-step method of SEO. On-page optimization is step one from the process. This method involves making changes to a site to be able to improve its search engine rankings. On-page optimization can present search engines like Google what your site ought to be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, including creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many aspects of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your website is a reliable source of information.

      Your third step is local seo. This is necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be capable of getting the assistance that you need. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will allow you to see which search terms are yielding ideal results. It will also show you the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be set up on your website, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the visitors to your site have realized your website via search engines like google.

      If you’re considering working with Tom Johnston, you are able to contact him for a free video analysis of your site. The analysis will also compare your web site to competing sites. Because this consultation is going to be absolutely free, there is absolutely no basis for you not to benefit from it.

      It’s essential for your company to be optimized for search engines. Strong SEO is crucial to the health of any company. Whether you manage a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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