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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Rochester Michigan

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, low quality SEO can be damaging for your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is an experienced professional that has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll have the SEO services you want.

      Johnston needs a three-step strategy to SEO. On-page optimization is the initial step of the process. This process involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can display the major search engines what your web site ought to be ranking for. There are numerous on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your internet site is a reliable supply of information.

      The third step is local search engine optimisation. This can be essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll can get the support that you need. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will enable you to see which search terms are yielding the greatest results. It will likewise demonstrate how your search rankings are already improving from month to month.

      Google Analytics will probably be installed on your blog, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the visitors to your site have found your blog via search engines.

      If you’re interested in utilizing Tom Johnston, it is possible to contact him for the free video analysis of your site. The analysis will also compare your web site to competing sites. Simply because this consultation will likely be absolutely free, there is absolutely no cause of you not to take advantage of it.

      It’s vital for your company being optimized for search engines like google. Strong SEO is important to the healthiness of any organization. Whether you have a big national company or even a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to learn more.

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