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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Pullman Michigan

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your business in several ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston offers the expert SEO services that you require. Johnston is definitely an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you want.

      Johnston has a three-step approach to SEO. On-page optimization is the first task of the process. This technique involves making changes to a site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your site should be ranking for. There are lots of on-page optimization techniques that could increase your site’s rankings, like creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your site is a trustworthy supply of information.

      The third step is local seo. This is certainly important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be able to get the services that you need. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will allow you to see which keyphrases are yielding the greatest results. It is going to show you the way your search rankings have already been improving from month to month.

      Google Analytics will probably be placed on your website, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the visitors to your site have realized your site via search engine listings.

      If you’re interested in utilizing Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will even compare your site to competing sites. Since this consultation will probably be absolutely free, there is absolutely no reason behind you not to benefit from it.

      It’s vital for your small business to be optimized for search engine listings. Strong SEO is vital to the fitness of any company. Whether you operate a sizable national company or a small, locally-based company, you can trust Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com for more information.

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