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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Pigeon Michigan

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, low quality SEO might be damaging for your site. Tom Johnston can provide the expert SEO services that you require. Johnston is surely an experienced professional which has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll get the Search engine optimization services you will need.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first task of the process. This procedure involves making changes into a site as a way to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your blog should be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, like creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a method to show search engines that your site is a reliable source of information.

      The 3rd step is local search engine marketing. This can be required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll can get the assistance that you need. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will assist you to see which keyphrases are yielding ideal results. It is going to demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics will likely be attached to your blog, which implies it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the targeted traffic to your site are finding your website via search engines like google.

      If you’re thinking about working together with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will also compare your web site to competing sites. As this consultation is going to be totally free, there is no reason behind you do not to benefit from it.

      It’s important for your small business to be optimized for search engines like google. Strong SEO is essential to the health of any company. Whether you manage a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to learn more.

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