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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Pickford Michigan

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will manage to benefit your business in several ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, low quality SEO can be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is surely an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search marketing services you require.

      Johnston requires a three-step procedure for SEO. On-page optimization is the first step from the process. This procedure involves making changes to a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your blog ought to be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many parts of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your site is a trustworthy supply of information.

      Your third step is local seo. This can be essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll can get the assistance that you require. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will assist you to see which keyphrases are yielding greatest results. It will likewise show you how your search rankings have already been improving from month to month.

      Google Analytics will likely be attached to your site, which suggests it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the targeted traffic to your blog have found your site via search engine listings.

      If you’re considering utilizing Tom Johnston, you can contact him for any free video analysis of the site. The analysis will even compare your website to competing sites. As this consultation is going to be absolutely free, there is absolutely no reason behind you do not to take advantage of it.

      It’s necessary for your organization to be optimized for search engines like yahoo. Strong SEO is important to the fitness of any organization. Whether you run a large national company or a small, locally-based company, you can rely Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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