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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Norway Michigan

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your small business in several ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, low quality SEO could be damaging to your site. Tom Johnston provides the expert SEO services that you require. Johnston is an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search engine optimization services you require.

      Johnston requires a three-step approach to SEO. On-page optimization is the initial step from the process. This process involves making changes to a site to be able to improve its search engine rankings. On-page optimization can display search engines like yahoo what your blog ought to be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your website is a trustworthy supply of information.

      Your third step is local search engine optimization. This really is required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the help that you require. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will assist you to see which search phrases are yielding the best results. It is going to reveal to you how your search rankings are already improving from month to month.

      Google Analytics will likely be placed on your site, which means it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to see how many of the visitors to your blog have realized your web site via search engines like google.

      If you’re enthusiastic about working with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will likely compare your site to competing sites. As this consultation will probably be absolutely free, there is no basis for you do not to take full advantage of it.

      It’s essential for your business to be optimized for search engines like google. Strong SEO is essential to the healthiness of any organization. Whether you manage a big national company or a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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