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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Newport Michigan

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO may benefit your small business in a number of ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is definitely an experienced professional which has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll obtain the Search engine optimization services you need.

      Johnston needs a three-step procedure for SEO. On-page optimization is step one of your process. This process involves making changes into a site as a way to improve its search engine rankings. On-page optimization can display search engines like Google what your blog needs to be ranking for. There are lots of on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy method to obtain information.

      The next step is local search engine optimisation. This really is required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll get the assistance that you need. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will help you to see which keyphrases are yielding ideal results. It will demonstrate the way your search rankings have been improving from month to month.

      Google Analytics will be attached to your blog, which means it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to view how many of the website visitors to your website are finding your site via search engine listings.

      If you’re interested in dealing with Tom Johnston, it is possible to contact him to get a free video analysis of your own site. The analysis may also compare your site to competing sites. Because this consultation will be free of charge, there is absolutely no cause of you not to make the most of it.

      It’s necessary for your small business to get optimized for search engine listings. Strong SEO is essential to the health of any business. Whether you have a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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      • 41.921912
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      • Michigan
      • MI