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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Minden City Michigan

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, bad quality SEO can be damaging in your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll receive the SEO services you want.

      Johnston needs a three-step method of SEO. On-page optimization is the first task from the process. This technique involves making changes into a site as a way to improve its search engine results. On-page optimization can show the major search engines what your web site should be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines like yahoo that your site is a trustworthy method to obtain information.

      The 3rd step is local search engine optimization. This is certainly required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be capable of getting the assistance that you desire. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will help you to see which search terms are yielding ideal results. It will likewise demonstrate how your search rankings have already been improving from month to month.

      Google Analytics is going to be set up on your website, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to view how many of the visitors to your site have found your blog via search engine listings.

      If you’re considering utilizing Tom Johnston, you may contact him for the free video analysis of your own site. The analysis will likely compare your site to competing sites. Since this consultation is going to be free of charge, there is not any reason behind you do not to benefit from it.

      It’s essential for your business to be optimized for search engines like google. Strong SEO is vital to the healthiness of any organization. Whether you manage a sizable national company or a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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      • 43.651302
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      • Sanilac
      • Minden City
      • Michigan
      • MI