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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Middleton Michigan

      Tom Johnston Is The Best Choice For SEO

      Professional SEO may benefit your company in many ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, low quality SEO can be damaging to your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is an experienced professional which has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll have the SEO services you require.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first task in the process. This technique involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can display the major search engines what your site must be ranking for. There are lots of on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable supply of information.

      The next step is local search engine marketing. This is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be able to get the support that you desire. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will help you to see which search phrases are yielding greatest results. It will also reveal to you how your search rankings have been improving from month to month.

      Google Analytics will probably be set up on your website, which implies it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the website visitors to your site are finding your website via search engine listings.

      If you’re thinking about working together with Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will even compare your web site to competing sites. Because this consultation will probably be free of charge, there is absolutely no cause of you do not to take full advantage of it.

      It’s important for your small business to get optimized for search engines like google. Strong SEO is crucial to the healthiness of any business. Whether you operate a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to find out more.

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      • 3 Map Pack
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      • Bing
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      • Cost
      • Affordable
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      • Web
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      • 43.197902
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      • Gratiot
      • Middleton
      • Michigan
      • MI